被采訪人： 技術(shù)總監(jiān) Yaroslav Sydorov
采訪人：上海市電梯行業(yè)協(xié)會網(wǎng)站編輯蔣穎
1. Could you briefly introduce your company and your products? What’s your position in your market?
1. 能否簡單介紹一下您的公司和產(chǎn)品，以及貴公司在市場中所處的地位？
Triol Corporation prides itself as one of the leaders in innovative manufacturing of electrical equipment in a former USSR market. Established in 1993, Triol Corporation provides outstanding services and delivers exceptional value to our clients in manufacturing engineering and project management services, serving the needs and meeting the challenges of the oil/gas industry and lift field as well. We strive to maintain a position of leadership within the industries we serve, through investment in product development, technological advancement and high standards of quality in goods and services. We have more than 700 employees, including 100 design engineers, 3 factories with total area of 25 000 square meters, where the full production cycle is provided, starting from electronic units up to metal working operation. Our products operate in USA, Russia, Kazakhstan, Ukraine, Romania, Georgia, Azerbaijan, Argentina, Egypt, Kuwait, India and others. We are not simply content to support our Customers, we strive to play a key role in their continual success. We specialize in low voltage and medium voltage VFDs for industrial applications. The integration of these technologies allows our customers to achieve the most complex power solutions.
Triol Corporation是前蘇聯(lián)市場上以創(chuàng)新方式制造電氣設(shè)備的領(lǐng)導(dǎo)者之一。為此，我感到自豪。Triol Corporation成立于1993年，致力于為制造工程和項(xiàng)目管理服務(wù)領(lǐng)域的客戶提供優(yōu)質(zhì)服務(wù)并創(chuàng)造卓越價(jià)值，同時(shí)也在不斷滿足和應(yīng)對石油/天然氣行業(yè)及起重領(lǐng)域的需求和挑戰(zhàn)。我們通過對產(chǎn)品開發(fā)、技術(shù)進(jìn)步和高標(biāo)準(zhǔn)的產(chǎn)品和服務(wù)質(zhì)量進(jìn)行投資，以確立我們所服務(wù)的行業(yè)中維持市場的領(lǐng)導(dǎo)地位。我們擁有的員工超過700名。其中，包括100位設(shè)計(jì)工程師，以及總面積達(dá)25,000平方米的三家工廠，可提供從電子元件到金屬加工操作的完整生產(chǎn)周期。我們已進(jìn)入眾多國家和地區(qū)的市場，包括美國、俄羅斯、哈薩克斯坦、烏克蘭、羅馬尼亞、格魯吉亞、阿塞拜疆、阿根廷、埃及、科威特、印度等。我們不滿足于僅僅對客戶提供支持。我們還致力于在客戶不斷取得成功的道路上發(fā)揮關(guān)鍵作用。我們專營工業(yè)應(yīng)用的中低壓變頻驅(qū)動器。這些技術(shù)的整合，可以讓我們的客戶完成最復(fù)雜的電力解決方案。
2. Are you planning to market these new products in China? Why are you interested in Chinese market?
2. 貴公司是否對中國市場感興趣，并計(jì)劃在中國出售上述的新產(chǎn)品？
We are highly interested in Chinese market, because it constantly grows, especially there is a big amount of projects in building industry, where lifts are always required. We see the demand in such products, we have an experienced R&D engineers who develop products from software design to hardware construction, and we feel that we can win competition here. We want to provide high quality European products to operate safely and cost-effectively in diverse and challenging settings for Chinese Customers. All Customers will be happy with our solutions.
我們對中國市場很感興趣，因?yàn)樗且粋€(gè)持續(xù)發(fā)展的市場，尤其是該市場目前有大量對電梯產(chǎn)品有著需求的建筑行業(yè)項(xiàng)目。我們意識到該市場對此類產(chǎn)品的需求，我們擁有一批經(jīng)驗(yàn)豐富的研發(fā)工程師，他們能夠開發(fā)出從軟件設(shè)計(jì)到硬件構(gòu)造的各種產(chǎn)品，所以我們認(rèn)為我們能夠贏得市場競爭。我們計(jì)劃在中國銷售我們的全系列產(chǎn)品。我們想為中國客戶提供能夠在各種充滿挑戰(zhàn)的環(huán)境下以具有成本效益的方式安全操作的優(yōu)質(zhì)歐洲產(chǎn)品。所有客戶都會對我們的解決方案感到滿意。
3. Could you talk briefly about the company’s China Exploration strategy?
3. 能否簡單介紹貴公司擴(kuò)展中國市場的戰(zhàn)略？
Our company’s strategy is to provide high quality technical and software solutions for China Customers. We are planning to organize local manufacturing of VFDs in China to become a highly competitive supplier and go with this solution worldwide. At the moment we are registering our Trade Mark in China to start the promotion of TRIOL in China.
我們公司的戰(zhàn)略是為中國客戶提供高質(zhì)量的技術(shù)和軟件解決方案。我們計(jì)劃在中國實(shí)現(xiàn)變頻驅(qū)動器的本地化制造，以期成為最具競爭力的供應(yīng)商，并在世界各地都采用這一解決方案。目前，我們正在中國注冊我們的商標(biāo)，以啟動TRIOL在中國的推廣工作。
4. Could you briefly talk about the elevator market in your country?
4. 能否簡單談一下貴公司在烏克蘭、俄羅斯的電梯市場情況？
We provide our solutions for Ukrainian and Russian elevators market which is growing. We have passed tests and become a supplier for the largest elevator’s factories.
我們?yōu)闉蹩颂m和俄羅斯不斷增長的電梯市場提供解決方案。我們已通過相關(guān)檢驗(yàn)，成為眾多大型電梯廠商的供應(yīng)商。
5. How do you view the Chinese market and evaluate Triol’s developments and achievements in China?
5. 您對中國的電梯市場有何評價(jià)？Triol將在中國有何作為？
We view the Chinese market as very competitive, required low-cost high-efficient, high-reliable, high quality solutions. Triol Corporation can provide such solutions for this market! We are planning to enter Chinese market with our experience and become well known supplier here. We want to organize local business, facility and pass into vendor list during first year, then to start supply for the local market and worldwide.
我們認(rèn)為中國市場的競爭十分激烈，需要低成本、高效率、高可靠性的優(yōu)質(zhì)解決方案，而Triol Corporation恰恰有能力為中國市場提供此類解決方案。我們計(jì)劃憑借自身經(jīng)驗(yàn)進(jìn)入中國市場，并成為該市場中的知名供應(yīng)商。我們希望在中國成立當(dāng)?shù)毓尽⒔ㄔO(shè)工廠，在第一年就被列入供應(yīng)商名錄，然后開始為本地及全球市場供應(yīng)產(chǎn)品。
6. What’s the short-term plan or long-term plan of Triol’s development in China?
6. Triol在中國的短期及長期發(fā)展計(jì)劃是什么？
As I told you before, short term plan is to register trademark, open the office, start promotion, obtain local market technical specifications, deal with a leading elevators manufacturers, organize local business, facility and successfully pass the tests to get a place in a vendor list of lift manufacturers, so then start sales. As a long term plan we want to cover 5% of a market demand and go further to have more and export products from China worldwide.
正如我之前所說的，短期計(jì)劃是在中國注冊商標(biāo)、開設(shè)辦事處、啟動推廣工作、獲得本地市場的技術(shù)數(shù)據(jù)、與領(lǐng)先的電梯制造商洽談合作、成立本地公司、建設(shè)工廠，并成功通過檢驗(yàn)，以期在電梯制造商供應(yīng)商名錄中占據(jù)一席之地，然后開展銷售業(yè)務(wù)。至于長期計(jì)劃，我們希望占據(jù)5%的市場份額，然后進(jìn)一步開發(fā)更多產(chǎn)品，并將這些產(chǎn)品從中國出口至世界各地。
7. What’s your vision about Triol’s future?
7. 您對于Triol有何期望？
Our vision of Triol`s future is becoming a significant player worldwide in the field of electrical equipment for a wide scope of applications. For the China market we plan to supply our VFDs for the biggest elevators factories and organize an export from China worldwide.
我們希望Triol未來能夠成為有著廣泛應(yīng)用前景的全球電氣設(shè)備之領(lǐng)域的重要參與者。我們計(jì)劃為中國的大型電梯廠商供應(yīng)我們的變頻驅(qū)動器，并將該品從中國出口至世界各地。
8. Which kind of help and support you expect from Shanghai Elevator Trade Association?
8. 您希望從上海電梯行業(yè)協(xié)會得到哪些幫助和支持？
From Shanghai Elevator Trade Association we expect to be promoted as a reliable supplier of VFDs for Association members also we want to be provided with contacts of responsible managers to arrange meeting and to get general support and promotion on the market.
我們希望上海電梯行業(yè)協(xié)會幫助我們成為協(xié)會會員穩(wěn)定可靠的變頻驅(qū)動器供應(yīng)商。此外，還希望協(xié)會為我們提供主管經(jīng)理的聯(lián)系方式以安排會面，并支持我們展開市場推廣等工作。
